Hailey Bieber x Superga

CLIENT
Superga Australia | @superga_australia

SCOPE
Graphic Design

LOCATION
Sydney, Australia

‘When I think "super" I think Superga…’

Global icon, Hailey Bieber teamed up with Superga as their new Global Ambassador for 2021. The roll out of the campaign differed slightly across the world, with each countries marketing team creating hype in unique ways.

The campaign saw a website and social take over and created hype for a large interactive Pitt Street Westfield activation. The activation brought customers in through the quirky graphics and videos, kept them entertained with spin and win prizes and leaving with uniquely designed cookies and leaflets about the products and Mrs Bieber.

INTERNATIONAL TEAM
Stylist & Fashion Director: @gabriellak_j
Campaign captured by: @stevie_dance

AUSTRALIAN TEAM
Marketing: @kimberleygrce
Graphic Design: @stephanieadamscreative