For Evolved CBD, the goal was to create a design that resonates with the modern, edgy, and cool aesthetic of today’s wellness seekers. Our design journey focused on capturing this unique fusion by aligning with the established Evolve Clinics brand, ensuring continuity in colour palette and typography while introducing elements that elevate Evolved CBD’s identity.

The selected logo with its geometric herb icon strikes the perfect balance, allowing room for versatility across various products. By incorporating both solid and dotted lines, we achieved a textured effect that feels fresh yet familiar. The end result? Packaging that not only catches the eye but also reflects the innovative essence of Evolved CBD—designed to appeal to both young adults and those looking for a natural boost in wellness, sleep, anxiety, and pain management.