For Dead Poets Co., we took a deep dive into building a brand from the ground up—one that stands out with its rebellious spirit and cult following. Working closely with the business, we crafted a brand strategy that lays the foundation for every piece of the brand identity. We developed comprehensive brand guidelines that capture Dead Poets Co.’s raw, unapologetic essence, balancing strategic direction with bold, impactful visuals.

The identity we created didn’t stop at logos and color palettes; it came to life through a meticulously crafted array of brand assets, from the graphic design of stickers and business cards to signage that stands as a beacon for the brand. Each piece of stationery was an extension of the brand's ethos, reinforcing its gritty appeal. By aligning every design element with the brand's voice, we ensured that Dead Poets Co. isn’t just seen—it’s felt.

Our content creation, photography and videography extended this narrative into a dynamic presence on social media, cultivating a community that resonates with the brand's message. Through strategic social media management, we translated the brand’s unique identity into engaging posts, connecting with an audience that values authenticity. Every campaign and advertisement we produced served to amplify the brand’s story, creating a sense of belonging for those who embrace the Dead Poets Co. lifestyle.

In creating Dead Poets Co., we didn’t just build a brand; we sparked a movement—one that lives beyond the products, uniting a community through shared values and an unmistakable vibe.