CLIENT: SOCIAL51 | Espresso & Bar
SCOPE: Brand Strategy & Identity
LOCATION: Caloundra, Australia
Social51’s full brand kit captures their vision for a fresh, inviting identity that reflects the relaxed, community-focused vibe of their espresso and wine bar. With hand-drawn illustrations, minimalist design, and a palette of earthy reds, pinks, beiges, and greens, the brand exudes a stylish yet approachable atmosphere. Every element, from the logo to the color scheme, emphasizes Social51’s commitment to quality and local flavor, highlighting its support for Australian wineries and breweries. The result is a cohesive brand experience that invites customers to unwind, connect, and enjoy the best local offerings.